Executive Marketing Leadership That Turns Strategy Into Growth

Founded by Stella Cicarone, SDC Marketing Consulting provides executive-level marketing leadership to organizations seeking the expertise of an experienced Fractional CMO, Marketing Consultant, and Marketing Strategy Consultant. We partner with CEOs, founders, executive leadership teams, and private equity firms to solve complex business challenges, launch new products, reposition brands, strengthen marketing organizations, and accelerate sustainable growth.

With more than 23 years of executive marketing experience, Stella has built and led integrated marketing strategies for some of the world's most recognized consumer, retail, lifestyle, luxury, and eCommerce brands. Throughout her career, she has successfully combined strategic vision with hands-on execution, leading initiatives across brand strategy, consumer marketing, public relations, creative direction, digital marketing, product launches, retail marketing, experiential marketing, customer acquisition, licensing, partnerships, CRM, content strategy, executive communications, and marketing analytics.

Her leadership experience spans nationally recognized brands including Martha Stewart, Party City, The Children's Place, Kenneth Cole, Roman and Williams, Sur La Table, Disney, Marvel, Amazon, Wayfair, Macy's, and QVC. She has developed integrated marketing programs supporting more than $1 billion in annual retail sales, generated hundreds of millions of earned media impressions, led omnichannel product launches, and partnered with more than 50 retail and licensing partners to deliver measurable business results.

Stella's expertise extends well beyond traditional marketing strategy. She has directed commercial photo and video productions, led creative development for national campaigns, managed agency relationships, overseen product launches, developed executive and board presentations, produced corporate and experiential events, and guided cross-functional teams through every stage of the marketing lifecycle—from market research and positioning to creative execution, customer acquisition, and performance optimization.

Recognized for her collaborative leadership style and ability to connect business strategy with creative execution, Stella works as an extension of her clients' executive teams. Whether serving as a Fractional Chief Marketing Officer, trusted Marketing Advisor, or strategic consultant, she helps organizations make informed marketing decisions that support long-term business objectives while creating meaningful customer experiences.

In addition to consulting, Stella is an accomplished speaker, educator, and industry thought leader. She speaks on topics including executive marketing leadership, brand strategy, artificial intelligence in marketing, customer experience, digital transformation, women in leadership, product innovation, and the future of consumer marketing. She also serves on the Berkeley College Marketing Advisory Board, helping shape the next generation of marketing professionals.

Stella has more than two decades of executive experience with the latest innovations in marketing technology, analytics, artificial intelligence, consumer behavior, and omnichannel strategy. She has also earned professional certifications in Google AI, Meta Social Media Marketing, ensuring clients benefit from both proven executive leadership and modern marketing best practices.